Grassroots fashion first board international T station, inject original innovation blood

Taobao's 2012 Taobao original designer brand autumn and winter fashion show was completed on the evening of April 12th. This release of the show on the Internet familiar with the clothing brand seven grid TOP tidal products, Artka, ZIMMUR, Hua Keji, CHER M., VERSEAU HOMME six classic Amoy brand full appearance.

Original fashion gathering Taobao, first international Fashion Week

The week-long Shanghai Fashion Week ended yesterday. During the fashion week, the 2012 Taobao original designer brand autumn and winter fashion show sponsored by Taobao.com ended on April 12th. This release of the show on the Internet familiar with the clothing brand seven grid TOP tidal products, Artka, ZIMMUR, Hua Keji, CHER M., VERSEAU HOMME six classic Amoy brand full appearance. The “Amoy Shang Xiu” was the first time that Taobao’s “local designers” got on the international T-platform. Their appearance has injected a new blood for Shanghai Fashion Week.

Start Your Own Business, Create Original Design Dream Cradle

In recent years, Taobao has continued to innovate and develop ideas and has created an excellent e-commerce platform. A group of original fashion designers with design dreams gathered here, using this carrier Taobao, self-employed, to create a number of e-commerce original brand, and occupy a place in the classic fashion field.

This time, "Amoy still show", women's brand ZIMMUR released the "Snow Blue" series of autumn and winter fashion. The designer's inspiration comes from "Blue and White Porcelain". The blue-and-white porcelain pattern with distinctive Chinese style is integrated with the costumes, showing grace and elegance. In response to the increasingly fierce competition for "local design" on the Taobao platform, Chief Designer Chen Jiawei of ZIMMUR commented in an interview: "E-commerce is a fast-response platform, where the more fierce it is, the more exciting it is. A healthy competition, I hope more local designers can participate in it, start their own businesses, enjoy design fun, and bring consumers a variety of designs."

The rapid reflection of the Taobao platform allows designers to quickly grasp the background data, get feedback from consumers for the first time, and design decisions based on demand. This provides young designers with a broad space for independent entrepreneurship. Do not muddy traditional fashion choices, so that their dreams better into the real environment. "Fashion will be past, but style will last forever." This is Chen Jiawei's use of COCO CHANEL's quote to interpret her understanding of fashion and her unremitting force to realize her dream. It is because the design of the public is closer to the essence of fashion. The Taobao platform serves as a link. Fashion connects with the public, helps designers, serves consumers, and allows fashion to truly enter the lives of ordinary people.

Brand life, highlighting the original design concept

"Local design" has been popular on Taobao in recent years. The new generation of young designers are adhering to the "original" concept, integrating fashion with people, and using the brand to tell the concept of life.

The theme of the women's wear design "Seven Princess Top Brand" is "Meishu". She is inspired by contemporary architecture and sculpture, and incorporates Amoy doll elements into it. The visual effects are very powerful. Zhong Ze, director of public relations for “Qiaogege TOP Tide Goods”, said in an interview that through Taobao’s platform, Seven Grids will look for new e-commerce development models to improve its quality, service attitude and logistics, and to fully serve the brand. The build. The brand will also rely on the celebrity effect to cooperate with well-known TV programs and participate in sponsored film shooting. It is believed that the addition of more and more new partners will also inject more force into the road to international brands for the “Five Brands TOP Tide Products”. Fresh power.

"Seven-Princess TOP Tide Goods" has always been positioned as a gathering place of fashion and apparel. This concept has always been involved in the development of its brand and brings new and distinctive clothing to everyone. It is "Seven-Princess TOP Tide Goods" will never change. Design concept.

Network clusters, original brands cater to a new generation of consumers

In this hot Internet age, the original brand's share in Taobao's women's apparel market has jumped from 13% in 2009 to 40% in 2011, and the "homegrown design" brand is now on the amazing scale of Taobao. These original brands are catering to the new and new human beings who are quite "findling" in the 80's and 90's. They are responsive to fashion trends and like clothing full of imagination and personal style. Clear brand goals, professional clothing design, these elements are causing more and more consumers to pay for these grassroots original fashion.

Shanghai Fashion Week has just come to a close, and the hot-spots of “Amoy still show” continue. Local design brands gathered on the Taobao platform and shined on this fashion week. The road to branding is long and arduous. I hope this group of designers rooted in grassroots can continue to maintain their own style and adhere to their dreams. This grassroots fashion in China, which is more traditional, more viable and creative, will continue to flourish. .

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