Jin Sihu and Zhou Huajian create a new era of business men

On June 5th, a business fashion storm swept the city of Chinese clothing in Changshu, Jiangsu. China’s leading fashion brand for men’s fashion, Foxconn’s high profile, announced that it has officially signed international superstar Zhou Huajian and has become a brand new spokesperson. Jinsi Fox will be positioning business fashion dress consultants, creating the first brand of Chinese business fashion menswear, and opening a new era in the business menswear industry.

On June 5th, a business fashion storm swept the city of Chinese clothing in Changshu, Jiangsu. China’s leading fashion brand for men’s fashion, Foxconn’s high profile, announced that it has officially signed international superstar Zhou Huajian and has become a brand new spokesperson. Jinsi Fox will be positioning business fashion dress consultants to create the first brand of Chinese business fashion menswear, opening a new era in the industry.

Positioning business fashion menswear

The concept of consumption of Chinese elite men is undergoing tremendous changes. With the advent of international fashion brands rushing in and the upgrading of national spending power, a new generation of social elites are pursuing color, style, and collocation in addition to pursuing the quality of apparel. Professional data also shows that in the next decade, business fashion will become the main battlefield for men’s brand hegemony. According to reports, the business casual men's market in 2012 will have a capacity of about 100 billion yuan.

There are many opinions about what is business fashion. As the earliest brand in China that focuses on business fashion menswear, Golden Fox, after many years of market research, initiated the new concept of “Men's Excessive Fashion, Excessive Fashion” from the perspective of consumer demand, arguing that the essence of business fashion lies in grasping the business scale and drawing fashion elements. . “Business fashion is a measure of beauty. Men have degrees, mature, inside and outside, and repair. Show in the heart, and China in the table, fashion as clouds, changing rapidly. Men have degrees, do not flow, do not follow, no fancy, not old Set, in the subtle, elegant taste.” Jinxiu chairman Chen Jinxiang said.



Golden Fox launches superstar Zhou Huajian endorsement signing ceremony

Deducing men's fashion style

In the new product launch event, spokesperson Zhou Hua fitness specially designed gold silk fox men's gentleman debut. In the recent music creation, he wanted to return to the chivalric style. He praised the mature fashion style of the gold silk fox men, indicating that the golden silk fox closely matches the style of music he wants to try next. He is very fashionable, very gentleman, and hopes. Promote to more friends to show the beauty of a new generation of men.

After the release of the new series, Golden Fox's business fashion aesthetics has been recognized by the market. Chairman of Golden Silk Fox Chen Jinxiang also stated that Kings Fox will position the role of business fashion dress consultant, and strive to enhance the fashion sense of business wear through the free-creative fashion concept, exquisite detail design and personalized embellishment. The backbone provides business fashion dress aesthetics.



Golden Fox men's clothing awards outstanding brand agents

Open a new era of menswear industry

High-quality elites in the 60s, 70s, and 80s are inheriting Chinese-style grand plans. The potential of the men's clothing market in the second and third tier cities is unlimited. Two-thirds of the total menswear retail industry in China will be in the second and third tier cities, and has entered the competition with the brand. The era of the core. In the field of men's wear brands, Handan sent troops to dominate the “brand bombing + channel ground promotion” operation mode. Changshu Men’s Wear, with its complete clothing distribution industry cluster, occupies half of the country’s large-scale wholesale operations.

In the current economic environment, the Shu school model and the Changshu model were all in crisis. Luo Wenxuan, a business model expert, pointed out that the faction that the Squadron sent troops is faced with development problems due to brand marketing and rising costs of stores, and the Changshu model lacks most of the stamina because there is no brand premium. For this reason, he combed out a unique business model for Kings Fox, combining the advantages of the Shupai and Changshu models, boldly proposed "to raise monopoly through wholesale, monopoly tree brand," establish a new business model of channel and scale replication, brand and sales. .

Golden Silk's brand blueprint is to build the first brand of Chinese business fashion menswear. To this end, under the plan of Chairman Chen Jinxiang, Kings Fox will create a brand blueprint through a two-step strategy. “The first step is to continuously reduce costs through the expansion of output and scale, and create a professional business fashion support solution for modern business people. The second step is to follow the leading foreign brands, sell high value-added products, and export the brand's spiritual values. Finally, it will become the first brand of Chinese business fashion."

After signing Zhou Huajian, Jinsi Fox will continue to deepen its own brand upgrade plan. It is reported that Kings Fox will become the exclusive sponsor of CCTV's ace column title, and TV, graphic, and network brand promotion plans will also be displayed on the screen to showcase the unique brand charm of Golden Fox.

Judging from past history, each apparel segment will have a top brand, business men’s wear will create a bright future, and business fashion will wait for a new king. Golden Silk Fox accurately grasps the market arteries, makes every effort to create business fashion menswear, continuously promotes the upgrade of brand value, and joins hands with superstars to promote the brand's momentum. It will inject new energy into the entire menswear market and open up a new era for the business fashion industry.

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